Local newspapers, community bulletin boards, group and church newsletters, and penny-savers are always looking for local news items. A short letter or press release that easily fits into their publication very often appears in type. If you can word your information in a way that has some sort of appeal or story line it's even more likely to be printed. A photo that is related to your cause is more attractive, still.
Local television and radio stations often feature news about community groups as "light" filler when hard news is slow. Keep in mind that TV is a visual medium, and try to provide something interesting-looking for them to film. Maybe you can schedule a Fundraiser Kickoff event with a well-known speaker, or get permission for your sales force to paint a mural about your cause on the side of a local building. Think of something visual and exciting, then invite your local stations to support you by coming to tape your event for the evening news.
Your fundraiser really is news, so don't hesitate! Just keep it brief, make it interesting and get all your facts right. To see a sample Press Release Click Here
Creating and posting a flyer about your fundraiser creates an easier sales atmosphere for your group and will increase the community's awareness of your fundraising goals. Flyers should be bold and simple. Be sure to include the name of your group, the dates, the purpose of your campaign, and who to call for more information.
Most schools, churchs, or organization have regular system for announcing events and happenings. Don't be afraid to take advantage of these free services. Every time your fundraiser is mentioned or noticed helps increase sales.
